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First of all, can I just point out her necklace and earrings? *drool* lol Interestingly enough, Esther Williams in her autobiography "The Million Dollar Mermaid" points out that at a time when the Studios told you when to get up and when to sit down, ads like this were created and printed without the star ever knowing, typically when they had a movie coming out that the Studio wanted to advertise. I'm not sure if that is the case with this ad but what an interesting life it must have been to be a celebrity in a time before million dollar product endorsements, royalties and syndication rights.
Would this lovely ad have had you running to the store for Lustre Creme?