Monday, December 14, 2009

No More Unmanageable Hair...EVERRRRRR!

Anyone that has ever flipped through a vintage magazine has surely seen a Lustre Creme ad. Everyone from Sandra Dee to Marilyn Monroe endorsed this shampoo that was "blessed with lanolin", including the fabulous Joan Crawford in this ad from the July 1955 issue of the Ladies' Home Journal:

Click for larger

First of all, can I just point out her necklace and earrings? *drool* lol Interestingly enough, Esther Williams in her autobiography "The Million Dollar Mermaid" points out that at a time when the Studios told you when to get up and when to sit down, ads like this were created and printed without the star ever knowing, typically when they had a movie coming out that the Studio wanted to advertise. I'm not sure if that is the case with this ad but what an interesting life it must have been to be a celebrity in a time before million dollar product endorsements, royalties and syndication rights.

**This is an ad from my personal collection, scanned in just for you! Feel free to snag this ad FOR YOUR PERSONAL USE ONLY! No big and bad terms of use and you don't have to link back to me just please do not sell this ad as part of a clip art CD or anything like that. I will send Joan Crawford after you....and it will hurt. :D

Would this lovely ad have had you running to the store for Lustre Creme?


  1. I love Lustre Creme ads!
    Like you say, it would probably be so different back then to how celebrities endorse products nowadays, especially if they don't know it's being done. xx

  2. I sooooooooooooooo don't want Joan after me....Mommie Dearest anyone???? LOL!!!! LOVEEEEEEEEEEEEEEEEEEE the ad....U find the coolest things....girl...U ever ever ever make it to AZ....U and I will be vintage store shopping like no ones business...I know a TON OF STORES! :):):):):):):):):):):):):):):):):):):):):):):):):):):):)

  3. that is interesting to know....stars today would not tolerate that at all! They'd want the money from every ad they appeared in, that's for sure.

  4. I love those Lustre Creme ads. I definitely don't want Joan Crawford to come after me. She'll probably bring some wire hangers along. Cheers!

  5. Love the new blog! (where's my shirt?)

  6. That is really weird that they could do endorsements like that back then. Oh, man...the olden times.

  7. The ad with Joan Crawford is gorgeous!
    Nice blog - I´ll put you on my Extravaganzza bloglist ;-)

    Bye Kirsten

  8. What an interesting ad! From 1955, it's right before her star began to fall, though she'd had an Oscar nomination the year before or so, hadn't she?

    Hm. I know too much about Joan Crawford.

  9. Love the necklace! :)

    Celebrities have more negotiation power today...even though stars of the past had way more talent (I think!).

  10. So they never got paid for ads like the so called 'stars' of today!

    It would never happen now, all these people who think they are somebody have to have their cut. Trouble is a lot them today are really nobodys, can't act, can't sing, can't dance - in fact what can they do? Just like their faces in the newspapers.

    At least stars of times gone by had some talent, and they were stars.

    Loving your blog. Popped over to your mom's blog and left her a comment.

  11. oooh I LOVE the new blog Maggi :)


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